The findings library
Cohort findings
What the BrandGap.AI substrate observes about specific brand categories. Each finding is anchored to a cohort, a sample size, and the data behind it.
saas-b2b · n = 248
B2B SaaS is a two-note category
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ecommerce-dtc · n = 225
DTC e-commerce has one axis, not two
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wellness-fitness · n = 224
Wellness is a Caregiver category
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saas-b2b · n = 169
Saas B2b (b2b)
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fintech-b2b · n = 168
B2B fintech doesn't sell transformation
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real-estate-proptech · n = 139
Real estate is its own brand vocabulary
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travel-tourism · n = 133
Travel is a one-note category
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fashion-apparel · n = 132
Fashion is the most archetype-diverse category
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food-beverage · n = 123
Food and beverage is two categories pretending to be one
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healthtech-digital · n = 103
Healthtech Digital
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legal-professional · n = 99
Legal Professional
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ecommerce-dtc · n = 96
Ecommerce Dtc (consumer)
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wellness-fitness · n = 96
Wellness Fitness (consumer)
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media-publishing · n = 95
Media Publishing
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ecommerce-dtc · n = 92
Ecommerce Dtc (launch)
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wellness-fitness · n = 88
Wellness Fitness (launch)
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fintech-b2b · n = 82
Fintech B2b (b2b)
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retail-physical · n = 82
Retail Physical
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legal-professional · n = 73
Legal Professional (b2b)
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education-edtech · n = 65
Education Edtech
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travel-tourism · n = 59
Travel Tourism (consumer)
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saas-b2b · n = 58
Saas B2b (launch)
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energy-climate · n = 56
Energy Climate
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restaurant-hospitality · n = 56
Restaurant Hospitality
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food-beverage · n = 51
Food Beverage (launch)
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real-estate-proptech · n = 51
Real Estate Proptech (b2b)
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agency-consulting · n = 50
Agency Consulting
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travel-tourism · n = 49
Travel Tourism (launch)
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real-estate-proptech · n = 47
Real Estate Proptech (consumer)
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food-beverage · n = 46
Food Beverage (consumer)
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investing-wealth · n = 46
Investing Wealth
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fashion-apparel · n = 43
Fashion Apparel (b2b)
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fashion-apparel · n = 43
Fashion Apparel (consumer)
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data-analytics · n = 42
Data Analytics
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fashion-apparel · n = 40
Fashion Apparel (launch)
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fintech-b2b · n = 38
Fintech B2b (consumer)
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fintech-b2b · n = 38
Fintech B2b (launch)
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healthtech-digital · n = 37
Healthtech Digital (launch)
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media-publishing · n = 37
Media Publishing (consumer)
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agency-consulting · n = 35
Agency Consulting (b2b)
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beauty-personal-care · n = 35
Beauty Personal Care
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real-estate-proptech · n = 35
Real Estate Proptech (launch)
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recruiting-hr · n = 35
Recruiting Hr
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ai-ml · n = 34
Ai Ml
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ecommerce-dtc · n = 34
Ecommerce Dtc (b2b)
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healthcare-provider · n = 30
Healthcare Provider
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healthtech-digital · n = 30
Healthtech Digital (consumer)
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