Drop in your competitors and BrandGap.AI analyzes and maps every brand you include in your market — then hands you a precise gap, a detailed positioning brief, and a distinctive visual strategy to own your market. BrandGap.AI doesn’t generate brands, it maps the territory around them and makes recommendations. No guesswork. No days of manual research. No expensive brand positioning mistakes.
This is an example of a BrandGap.AI report — scroll through to explore the full range of powerful features and the level of detail it provides. From in-depth insights to comprehensive analysis, it showcases just how much value and clarity you can get in a single report.
Get yours todayBrandGap.AI is the competitive brand positioning tool for researchers, brand strategists, creatives, brand leaders, consultants, and strategically minded founders. BrandGap.AI combines public-domain data with frontier AI models, calibrated against a substrate of 1,000s of analyzed brands. It maps your competitor brand territories and makes recommendations to enable human experts to choose where to compete and how to stand apart, guided by evidence rather than instinct.
Pinpoint competitor insight in minutes. Use as a standalone analysis with a full detailed downloadable report or complementary to your wider quantitative and qualitative approach, with exportable graphs, diagrams and models. Know competitor brand drivers, propositions, visual identities and tone. Perfect for discovery, validation and ongoing tracking.
Get startedBrandGap.AI cut my competitor discovery phase from days to minutes - the downloadable reports slot straight into our research output without any extra formatting work. It’s become the first tool I reach for at the start of every brand audit.
Brand gaps and opportunities, in any market, delivered in minutes. Discovery has never been so easy. Essential competitor auditing and brand intelligence to help inform the direction of a new or refresh brand identity and/or brand system. Know the space that can be truly owned. Insight to support, validate and guide your client through the recommendations you make. Perfect for discovery, creative briefing and validation.
Get startedI used to spend the first week of every engagement just mapping the competitive space - BrandGap.AI delivers that same depth in the time it takes to make a coffee. It gives me the confidence to walk into a client room with a clear, evidence-backed point of view from day one.
Be ahead by knowing exactly what competitor brands are leading with and how they’re positioning themselves - visually and tonally. Whether you’re defining target audiences, crafting value propositions or evaluating market positioning, a BrandGap.AI report has critical brand intelligence to guide how your brand can evolve and grow - and more than anything, the space it can own. Perfect for competitor insight, brand positioning and creative briefing.
Get startedKnowing exactly how competitor brands are positioning - visually and tonally - means I can define the space my client can genuinely own. BrandGap.AI has made my strategic briefs sharper and my recommendations even harder to argue with.
A jumping off point built on insight. Whether you’re a Creative Director, Designer, Writer or Art Director - BrandGap.AI surfaces how competitor brands look, feel and sound. The color palettes and imagery styles in use. Tone-of-Voice and tonal weighting. Helping you to produce work that stands alone, stands out and stands the test of time. Perfect for ideation, brand identity, brand system design and validation.
Get startedBefore BrandGap.AI, understanding the visual and tonal landscape meant hours of manual desk research - now I have color palettes, imagery styles and tone-of-voice patterns mapped before the first ideation session. It’s the briefing tool I never knew I needed, and I can’t imagine starting a project without it.
A detailed snapshot of how your competitor brands are showing up and where your brand can own the market. Essential brand intelligence for CMOs, Heads of Brand and Brand Leaders. Succinct competitor insight with downloadable reports, graphs and models. Guide team or agency briefings. Elevate reports and presentations. Credible rationales for business cases. Perfect for competitor insight, creative briefing and strategic planning.
Get startedBrandGap.AI gives me a credible, data-backed view of the competitive landscape I can drop straight into board presentations and agency briefs - no waiting on research teams, no back-and-forth on methodology. It’s become the intelligence layer behind every brand decision we make.
100% competitive advantage in minutes. Before designing, refreshing or launching your brand, get essential brand intelligence to see exactly how your competition goes-to-market, how their brands look, feel and position. Get handed a precise gap, a detailed positioning brief, and a distinctive visual strategy to own your market. Saving you from making expensive branding mistakes. Perfect for designing your own brand, briefing a creative partner or raising funds.
Get startedI went into BrandGap.AI not knowing how crowded our market really was, and came out with a precise positioning gap and a visual strategy I could hand straight to our designer - it probably saved us from a $100k+ rebrand six months down the line. For any founder about to spend money on branding, this is non-negotiable.
Scale with certainty, not assumption. When your business is growing fast, your brand needs to grow with it. Get a real-time read on how your competitor brands are showing up so you can make confident brand decisions as you scale. Get a precise competitive gap, a clear positioning rationale, and the essential brand intelligence to back every major growth move. Perfect for Series A/B brand strategy, market expansion and investor communications.
Get startedInvestors at Series B want to see that you understand your market deeply - not just the numbers, but the positioning landscape and where you have genuine room to lead. BrandGap.AI handed us exactly that evidence, packaged in a way we could drop straight into our deck and defend with confidence.
Discovery•Strategy•Design•Validation
Every BrandGap.AI report is structured to take you from competitive analysis to a defensible brand strategy in a single scroll. Here's exactly what's inside.
Your one-page executive summary. Positioning map, ownable territory, brand brief and color direction — all on a single panel ready to drop into a client deck or share with stakeholders. The whole report at a glance.
An interactive map showing exactly where each competitor sits and which quadrants are owned, contested or wide open. See the white space your brand can claim — labelled with ownership percentages so the gap is impossible to miss.
A short, written description of the precise territory your brand can own — written in plain English, with the X/Y coordinates that anchor it on the map. No fluff, no workshop required.
A concrete recommendation: archetype, two color directions, voice scores and what to avoid. Built from real competitive data, not instinct — ready to hand to your designer or agency, add to any deck or simply use yourself.
Every competitor analyzed, read and synthesised automatically — archetype, visual style, imagery, palette, tone, position. No browser tabs, no copy-paste, no half-finished spreadsheets.
For each competitor: their key messages, imagery style and full tone scores across warmth, confidence, formality, innovation and premium. Hours of profile research condensed into structured intelligence you can scan in seconds.
Every competitor classified into one of 12 brand archetypes and plotted on a wheel. See which archetypes are crowded, which are unclaimed, and exactly where your recommended archetype lives — yours highlighted in green.
A draggable 2D perceptual map and a radar chart of tonal differences side by side. Drag your brand dot to test hypothetical positions in real time and see how your tone compares to every competitor at a glance.
The gap your competitors left open — surfaced without a single workshop. Includes opportunity size, exact coordinates and a written explanation of why this gap exists and who it appeals to relative to your own brief.
A full direction brief: positioning statement, three message pillars, recommended tone scores, two color directions with rationale, typography and image direction. Everything needed to start defining and designing your brand. And owning your market.
A ‘tread carefully’ panel showing the specific positions, language and visual systems your competitors already own — and exactly why mimicking them would backfire. Clear direction, grounded in data, with no debrief needed.
A side-by-side comparison of what BrandGap.AI just did in minutes vs. doing it manually. Per-task hours saved, total effort reclaimed, and the actual wall-clock time the report took to generate. Real ROI.
Score any tagline, headline or brand asset against the competitors mapped in your report. Get a 0-100 distinctiveness score, sub-scores across visual / tonal / archetype / message, and a written ‘what to change next’ recommendation with the predicted improvement.
Ask anything about your report. Dig deeper into the data, compare to competitors, explore what-ifs, or pressure-test the recommendation - your brand strategy AI is right there inside the report, with full context.
One report, multiple uses. Download as a PDF. Send the right slice to the right person. Export/share the full report, no account required to view.
Every competitor's palette mapped side-by-side. BrandGap.AI shows the unclaimed territory - then suggests two options you could own.
We spent three weeks on competitive research. BrandGap.AI did it in under 3 minutes and surfaced a positioning gap we’d completely missed.
The interactive positioning map and Brand Gap Summary Table went straight into our investor deck. Genuinely useful, not just pretty.
I run brand strategy for 6 clients. The Agency plan pays for itself on the first project.
BrandGap.AI gave us a crystal-clear picture of where to position our rebrand. Precise, defensible brand strategy in minutes.
Finally a tool that replaces weeks of manual competitive audits. The color territory map alone is worth it.
Shared the report link with our client before the meeting even started. They were impressed before we said a word.
A stunning brand intelligence tool, that on first use was instrumental in helping us win our latest new client. One for one, as they say. This will be our go-to for every pitch and every brand project.
BrandGap.AI delivered way, way, way beyond all my expectations. This level of analysis usually takes me days or weeks just to get to a point to start thinking about strategy. BrandGap.AI gave me everything, and more in less than 3mins.
I was genuinely surprised by how quickly BrandGap.AI got to the heart of what mattered. Within minutes, it surfaced opportunities, tensions and positioning angles that would normally take us days to uncover. It didn’t replace our creative thinking—it gave it a much stronger place to start.
We’ve seen plenty of tools promise strategic insight, but BrandGap.AI was different. It gave our team an incredibly clear picture of the market and competitive landscape almost instantly. The result was better conversations, faster decisions and more confidence that we were building something genuinely distinctive.
The data layer everything else is built on
1,000+ brands analyzed across 30+ industries. Three full cohort reports, free to read. Customers have full access to all the others.
Cohorts = groupings by shared characteristics (audience leaning, product, service etc.)
Save time. Save money. Maximize brand impact.
Perfect for a small competitor set and a quick test
Best for one-off projects
Best for low volume, frequent needs and our most popular
Best for teams and client work at scale.
Optimal achievable cost per analysis by plan:
* Studio Plan: 6 completed analyses = cost per analysis $200
** Agency Plan: 60 completed analyses = cost per analysis $100